Is it time to invest in video marketing?
You’re on the Internet more than you’d like to admit and see videos all the time. You see video on social media, in emails, on blogs, you name it and there’s probably video there. It’s got you wondering…. am I ready to integrate video into my business? Lucky for you I will lay down 10 signs that you’re ready for video.
You Have a Website
It’s impossible to talk about websites without bounce rates. You need to hook the user in and deliver as much information as you can before they leave your site. There is no better way to do it than with a video, more specifically a landing page video. According to Forrester Research, one minute of video is equivalent to 1.8 million words.
You Have an Email List
Your email list is a group of people that want to learn more about you and your brand. A video is a perfect way to re-engage the past and present customers. Videos have been proven to increase click-through rates in email marketing.
You’re on Social Media
Videos on social media will make your content more shareable among your peers. Orion21 reported that videos are shared 1200% more times than links and text combined. One good video can get you more exposure then hundreds of text posts.
New Products or Services
If you’re marketing to your customers online you should know that 90% of online shoppers find video helpful in buying decisions. A strong testimonial video or product review can prove bountiful when used correctly.
You have a Visual Product
Businesses that provide a visually appealing product or service will find video can hook their customers for continuous engagement. Customers are intrigued in what’s behind the curtain and see what really goes into your work.
You’re an Expert in your Field
Your expert knowledge can be converted into video format to make How-To videos. Through these videos you’ll assert yourself as an expert in the online community and gain the viewers trust. This opens you up to warm leads from your viewers and referral traffic.
You care about Search Engine Optimization (SEO)
Ranking high in search results has been a hot topic since Google conquered the Internet. They own Youtube and put a high price tag on video, so high that videos are 53 times more likely to rank on the first page of Google.
You need more Conversions
If your marketing team is trying to increase their conversions then video is a great solution for that as well. 70% of marketers report that video converts better than other content types according to Demand Metric.
You Have an Awesome Team of People
If customers will be dealing with your team, a video can be a great introductory tool. Video lets the customers get to know your team and who they are without actually meeting them. Your viewers will begin to trust and expect the quality of service they see in your videos.
You Have a Great Business
Showcase that beautiful business of yours with video. Build an engaging relationship with your audience and let them know there is a face behind the website. Personal messages from your CEO or even an anecdotal holiday video will let the world know how awesome you guys are.
I’ve given you a lot to think about with our ten reasons. These are only ten of the many reasons why we are so passionate about video and believe it’s a necessary part to doing business in this generation. Video has become a powerful marketing tool that can provide enormous results for a small budget. If you’re ready to scale your business then video is the right choice for you.
We know this is exciting, so don’t be shy! Schedule a time to talk with our team and we’ll tell you how we can boost your business using video marketing.