Everyday video is becoming a stronger and more powerful tool for small businesses. Social media networks such as Facebook, Twitter and Instagram are giving precedent to video content over traditional text posts. This preferential treatment opens up small business owners to a wealth of opportunities through video marketing.
In this post, we’ll be reviewing the three reasons why your business should be investing in online video.
1) Free and Cheap Distribution
Using online platforms(Youtube, Vimeo, Facebook, etc.), you can distribute your content to your audience for free! The days of buying a commercial to show your ads or video content are a thing of the past. You are the gatekeeper of your material which allows you to choose where, when and how to distribute your videos. Having this kind of control can be crucial when launching a new marketing plan.
2) Engagement & Conversions
Video content can amplify your marketing and increase your conversions.
• Websites with a video experience up to 80% more conversions than those without
• Videos are shared 1200% more than links and text combined
• Video in email marketing increases click-through rates by up to 96%
These are just a few of the stats that back up why video is becoming the backbone of online marketing.
Being the gatekeeper of your content means you’re able to re-purpose footage into future video and re-release the video content at a later date. If your video isn’t time sensitive, then you can continue to post the video for months or even years to come.
Make the most of your shoot days. If you have a crew for 10 hours and your shoot only takes 6 hours make sure you have some alternate versions or extra shots that you can use in another video.
Online video isn’t going anywhere. It’s easy to shrug it off or say you’ll do it eventually, but there’s no time better than now. To get the most of the online video you need to be continuously producing content and building an audience. Over time you will discover what your audience, likes, dislikes and most importantly what converts. You will never know if you don’t try.