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January 18, 2016

7 Ways to Implement Video for Lead Generation

7 Ways to Implement Video for Lead Generation

 

lead generation

“Lights, Camera, Action!” Maybe the first thing that pops in your head when you think about making videos for your business. More often than not businesses aren’t aware of all the ways video can be used in their everyday business and marketing practices to generate more leads. If your business is already engaging in regular marketing practices then you can see vast improvements in your conversions by simply using video.

Email Marketing

Some say it’s dead but it’s not. Email Marketing is very much alive and still remains a great way to remain in contact with your audience. If you already have an email list then you’re in a great position to start using video. Instead of typing out your next email blast record yourself talking to the camera. It’s been proven that emails with “Video” in the subject have a higher open rate than those without.

 

HubSpot got creative with their video marketing and created a video to be sent to anyone who unsubscribes from their email list. It’s a basic video that captures your attention and makes you consider re-subscribing. Think of ways you can implement ideas like this into your business.

 

Social Media Posts

Instead of posting text posts every week, post some videos. Videos are shared 1200% more than links and text combined. Take one of your marketing messages and think how you can break it down into a short digestible chunk.

 

The SPCA did a wonderful job of this with their most recent video “Adorable Kittens Recreate Classic Horror Films”. The video doesn’t appear to be a marketing video, at first, just a video of cute kitties. When you get to the end of the video it prompts a strong message… “The Real Horror is Too Many Cats Need a Home”. This is a great example of mixing social media with video for lead generation.

 

 

Sales Introductions

If your business does a lot of cold emailing and calling then it can be hard to build a personal relationship with potential clients. A recent trend called “Video Voicemails” is hoping to break that. A video voicemail is a brief :30-:60 video that the salesman can email to a potential client to introduce himself and build a rapport with the prospect. Businesses who used the videos found a higher open rate and response rate.

 

Marketing Automation

Automating your marketing funnels is becoming a hot topic in the entrepreneurial space. Using this technique, you can change your communication with customers from a 1 to 1 method to a 1 to many without a huge time investment. Video can be included in your marketing automation to deliver valuable content or create a personal connection. Examples of valuable content would be how-to videos that your audience would find helpful. Examples of a personal connection video would be a more informal video with you talking to camera, and telling a relevant story.

 

Lead Magnet

Offer your website visitors video content in exchange for their email address or other pertinent information. The video will draw your audience in and collect their information so your sales team can follow up with them or enter them in your marketing automation.

 

Customer Relations

Holiday cards and fruitcakes are no longer an appropriate way to connect with your customer unless you plan on not working with them anymore. Use video to build a personal connection with your audience. Whether it’s a holiday video or a video congratulating them on signing up for your services, it’s an effective way to humanize your brand and build a personal connection.

 

Website Introduction

When a new prospect visits your website they’re probably comparing you to all your competitors and you need a way to stand out. A landing page video or homepage video is a fast and effective way to connect with your audience. It’s a one to two-minute video that speaks on the pain you solve for your customer’s and why they should work with you.

 

These are only a few of the many ways to integrate video into your business. The more you use video the more you will see it’s value and how easy it is to implement in your traditional business practices.

January 18, 2016

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