How to Sell Video Marketing to a Skeptic

Video Marketing

Improve your Marketing ROI with Video Marketing Not everyone jumps on the video bandwagon immediately. Rightfully so it’s a new industry that isn’t as cut and dry as a billboard or newspaper ad. The dynamics of video marketing may make it intimidating, but they’re the reason why it’s so successful. The creative and personal touch you can put on a video makes it a powerful marketing tool to engage your audience and generate more leads. If you’re not sold on […]

May 10, 2016

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7 Things Your Parents Taught You About Video Marketing


As a child you look up to your parents, as a teenager you resent them and as an adult, you realize they actually taught you some pretty cool stuff. Your mom taught you how to talk to girls and your dad taught you that even though you’re his son and you’ll never beat him when it comes to Irish car bombs. Not all lessons from your parents are as pronounced as you would think. When I became my career in […]

April 9, 2016

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The Best Advice for Consistently Converting with Video

How to Increase Your Video’s Conversion Rate Video Marketing has become a necessity to entrepreneurs, business owners, and marketers that are looking to generate more leads for their business. It is a proven method that increases a website’s session duration, reduces bounce rates and increases engagement with your audience. It is the optimal solution that a majority of business owners are implementing into their business. However, there is one small problem…. with the infinite hours of video available online, it […]

April 4, 2016

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Promote your Next Event with Video

Documenting your event with video has become a common practice in the industry. Clubs, concerts, corporate events, you name it most places are making highlight videos to send out to everyone who came. This is a great practice that can re-engage all of your past attendees, however there is a whole area of event videography that is frequently overlooked.   If you’re looking to increase awareness and attendees for your next event you need to make a video.   Get […]

January 2, 2016

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20 Kick*** Video Interview Questions

Video Marketing Interview Questions

Tell your story through video interviews 20 Kick*** Video Interview Questions Documentary style shooting is very popular in video marketing right now. The interview subject is placed on the right or left side of frame and speaking to an interviewer (typically the video producer) placed on the side of the camera. This allows for the speaker to address the audience in a more personal way. It invites the audience in for a story and an emotional connection. A good interview […]

December 13, 2015

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7 Ways to Become the MacGyver of Video Marketing

Video Marketing Tips

Creative Video Producing to Maximize Your Budget The amount of resources and staff on a Hollywood movie set is astonishing. Iron Man 3 credited 3,310 crew members. Unfortunately, you are not Tony Stark and you do not have an Iron Man, yet. Until then you’ll have to keep your video production techniques at an affordable level. This is feasible through creative video producing and making use of common everyday objects.   Actors? You mean my family Making a video is […]

December 4, 2015

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10 Signs You’re Ready for Video

Is it time to invest in video marketing? You’re on the Internet more than you’d like to admit and see videos all the time. You see video on social media, in emails, on blogs, you name it and there’s probably video there. It’s got you wondering…. am I ready to integrate video into my business? Lucky for you I will lay down 10 signs that you’re ready for video.   You Have a Website It’s impossible to talk about websites […]

November 19, 2015

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Youtube Uploading Checklist

  Your video is done and it’s time to share it with the world. Just uploading your video and calling it quits on your video marketing is a big No No! There are lots you can do with video optimization of your Youtube video but here are few basic things to consider when uploading to Youtube.   1) Youtube Friendly Format Make sure your video is in the Youtube optimum format: 16×9, H264, Frame rate between 24-30fps. This will help […]

November 18, 2015

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New to Video Marketing? Here’s what you need to know.

When I tell people I work in video marketing their eyes glaze over in confusion. Given that video, marketing sounds like a business fusion of a words like synergy I can’t blame them. Video Marketing is a new marketing trend among businesses looking to stand out. It integrates video into their marketing plan to increase click-through rates, conversions and ultimately sales. Let me spare you the fine details and break down the need to know points.   It’s Evergreen Unlike […]

November 13, 2015

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3 Steps for Putting Video Into Action

You spent weeks if not months laboring over your company’s most recent video. If you were planning on just posting the video to Youtube then I hope you don’t mind if little to no one sees your video. The “If you build it and they will come” strategy isn’t ideal when working with online video. To maximize the results of your video you will need to put your video into action.   Email List   If your company has an […]

November 3, 2015

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