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21 Corporate Holiday Video Ideas

Inspiration for your next Corporate Holiday Video E-Card It’s the most wonderful time of the year to be making corporate holiday videos. With all the energy from your bountiful Thanksgiving dinner and many servings of leftovers, it’s time to kick into gear and start thinking about your company’s holiday video. Holiday videos are a unique and fun way to reconnect with customers of past, present, and future. Not many companies send out holiday videos and even less send out engaging […]

November 29, 2016

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5 Ways to Break From the Video Mold and Engage Your Audience

Creating Unique Video Content Too often people think of online video as one single video in a standard cookie cutter format. It bothers me; it actually, does more than bother me it drives me bonkers!   Your business is completely different than every other business out there. Why? Because you are a unique individual, who brings a special something that makes your business unique. When producing video content, you should be making videos that are tailored specifically to you, your […]

November 16, 2016

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Retargeting with Facebook Video

The First Step In Your Marketing Funnel My whole career I’ve been telling business owners and marketers that video views are just that views. They’re not valuable nor a reflection of how effective your marketing campaign is. At least that’s how it was before Facebook Video. Recently Facebook changed their advertising platform so you can now retarget any Facebook users who watch your video with an ad. Yes, Facebook does have a robust ad platform that lets you target specific […]

November 12, 2016

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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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Video Marketing Trends for 2017

Video Marketing Trends for 2017

Where Will Online Video Be 1 Year From Now? Planning your company’s video strategy requires some forethought. Being able to predict the video marketing trends for 2017 when producing video will increase your video’s engagement, and have a longer shelf life. These techniques are a little different than your standard marketing video, but if you want a standard video, you’ll be looking at standard results. We want an amazing video with even better results, so let’s hop in the DeLorean […]

May 31, 2016

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How to Sell Video Marketing to a Skeptic

Video Marketing

Improve your Marketing ROI with Video Marketing Not everyone jumps on the video bandwagon immediately. Rightfully so it’s a new industry that isn’t as cut and dry as a billboard or newspaper ad. The dynamics of video marketing may make it intimidating, but they’re the reason why it’s so successful. The creative and personal touch you can put on a video makes it a powerful marketing tool to engage your audience and generate more leads. If you’re not sold on […]

May 10, 2016

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How to Use Instagram Video for Your Business

Why It’s Easier to Succeed With Instagram Video Than You Might Think When people think of video they often think Youtube or maybe Facebook, but in fact they’re missing out on the sleeping giant, Instagram. In recent years, Instagram video has surged in popularity making it easier than ever for business owners to build an audience. With the proper hashtags and video content, you can expect a huge ROI on your video content. If you’re using Instagram for your business, […]

May 3, 2016

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How to Win Big with Video Marketing

Video Marketing Tips to Success “It’s good to win at roulette but it’s better to own the casino” is a proverb that my father always told me. Luck will only get you so far when it comes to gambling or in Video Marketing. If you’re spending your days spinning the roulette wheel of video marketing hoping for it to land on viral video then you up for a rude awakening. It’s easy to pass off a viral video as random […]

April 25, 2016

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7 Ways to Implement Video for Lead Generation

7 Ways to Implement Video for Lead Generation

  “Lights, Camera, Action!” Maybe the first thing that pops in your head when you think about making videos for your business. More often than not businesses aren’t aware of all the ways video can be used in their everyday business and marketing practices to generate more leads. If your business is already engaging in regular marketing practices then you can see vast improvements in your conversions by simply using video. Email Marketing Some say it’s dead but it’s not. […]

January 18, 2016

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It did what? 13 Stats about Video Marketing in 2015

2015 was an exciting we learned that cats hate cucumbers and that video marketing is here to stay. Video marketing is on an upswing to produce even better results into 2016.   50% of online video now accounts for all of mobile traffic 65% of video viewers watch more than ¾ of a video 78% of people watch videos online every week 55% of people watch videos online every day In 2015, it’s estimated that video accounted for 57% of […]

January 6, 2016

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