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Video Marketing Tips and Tricks

Traditional Advertising Vs Video Production

Video Production is the new hype of Content Marketing. It can be said that with having customers coming in great numbers to a website, video marketing can surely get your word to your target audiences. Traditional marketing is being suffocated day-by-day by new methods of this age. Normally and majorly based on the internet, the marketing strategies that are used by the business owners like that of Business Video tactic, traditional marketing methods such as newspapers, TV, and radio are […]

November 8, 2017

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3 Reasons to Invest with Video

      Everyday video is becoming a stronger and more powerful tool for small businesses. Social media networks such as Facebook, Twitter and Instagram are giving precedent to video content over traditional text posts. This preferential treatment opens up small business owners to a wealth of opportunities through video marketing. In this post, we’ll be reviewing the three reasons why your business should be investing in online video. 1) Free and Cheap Distribution Using online platforms(Youtube, Vimeo, Facebook, etc.), […]

October 14, 2017

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[How to] Plan Your Video Production Budget

Want to know the most common problem when a business decides to start marketing with video? Budgeting. They want to pick up their camera and start filming before ever thinking about the numbers. As a result, they start producing videos without a plan, which is almost guaranteed to fail. What’s your Customer Lifetime Value [CLV]? Before we start rehearsing your monolog, you need to figure out what your customer lifetime value is. Customer lifetime value is how much profit your […]

March 27, 2017

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Does My Business Need a Video?

philadelphia video production company

“I’m in _______ industry, would a video be right for my business?” The short answer is YES! I’m asked derivatives of that question on a daily basis. Online video is prevalent in fact it’s rampant when it comes to the internet. Every month people consume hundreds of videos online. These videos range from kittens all the way to videos by businesses just like yours. If your business has an audience that is online then, online video should be a no […]

December 13, 2016

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21 Corporate Holiday Video Ideas

Inspiration for your next Corporate Holiday Video E-Card It’s the most wonderful time of the year to be making corporate holiday videos. With all the energy from your bountiful Thanksgiving dinner and many servings of leftovers, it’s time to kick into gear and start thinking about your company’s holiday video. Holiday videos are a unique and fun way to reconnect with customers of past, present, and future. Not many companies send out holiday videos and even less send out engaging […]

November 29, 2016

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5 Ways to Break From the Video Mold and Engage Your Audience

Creating Unique Video Content Too often people think of online video as one single video in a standard cookie cutter format. It bothers me; it actually, does more than bother me it drives me bonkers!   Your business is completely different than every other business out there. Why? Because you are a unique individual, who brings a special something that makes your business unique. When producing video content, you should be making videos that are tailored specifically to you, your […]

November 16, 2016

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Retargeting with Facebook Video

The First Step In Your Marketing Funnel My whole career I’ve been telling business owners and marketers that video views are just that views. They’re not valuable nor a reflection of how effective your marketing campaign is. At least that’s how it was before Facebook Video. Recently Facebook changed their advertising platform so you can now retarget any Facebook users who watch your video with an ad. Yes, Facebook does have a robust ad platform that lets you target specific […]

November 12, 2016

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Spike Jonze Gets Crazy with New Perfume Commercial

Spike Jonze lived up to his wild reputation in his latest work a commercial directed for the perfume company Kenzo. The spot features a vibe similar to the music “Weapon of Choice” by Fatboy Slim which was also directed by Spike Jonze. A music video that won 6 MTV Music Video Awards. This spectacular perfume commercial demonstrates how the line between advertising and online content is starting to fade away. With more and more notable directors taking on commercial projects […]

August 30, 2016

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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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