Close

Video Marketing Tips and Tricks

[How to] Plan Your Video Production Budget

Want to know the most common problem when a business decides to start marketing with video? Budgeting. They want to pick up their camera and start filming before ever thinking about the numbers. As a result, they start producing videos without a plan, which is almost guaranteed to fail. What’s your Customer Lifetime Value [CLV]? Before we start rehearsing your monolog, you need to figure out what your customer lifetime value is. Customer lifetime value is how much profit your […]

March 27, 2017

Read More

Does My Business Need a Video?

philadelphia video production company

“I’m in _______ industry, would a video be right for my business?” The short answer is YES! I’m asked derivatives of that question on a daily basis. Online video is prevalent in fact it’s rampant when it comes to the internet. Every month people consume hundreds of videos online. These videos range from kittens all the way to videos by businesses just like yours. If your business has an audience that is online then, online video should be a no […]

December 13, 2016

Read More

21 Corporate Holiday Video Ideas

Inspiration for your next Corporate Holiday Video E-Card It’s the most wonderful time of the year to be making corporate holiday videos. With all the energy from your bountiful Thanksgiving dinner and many servings of leftovers, it’s time to kick into gear and start thinking about your company’s holiday video. Holiday videos are a unique and fun way to reconnect with customers of past, present, and future. Not many companies send out holiday videos and even less send out engaging […]

November 29, 2016

Read More

5 Ways to Break From the Video Mold and Engage Your Audience

Creating Unique Video Content Too often people think of online video as one single video in a standard cookie cutter format. It bothers me; it actually, does more than bother me it drives me bonkers!   Your business is completely different than every other business out there. Why? Because you are a unique individual, who brings a special something that makes your business unique. When producing video content, you should be making videos that are tailored specifically to you, your […]

November 16, 2016

Read More

Retargeting with Facebook Video

The First Step In Your Marketing Funnel My whole career I’ve been telling business owners and marketers that video views are just that views. They’re not valuable nor a reflection of how effective your marketing campaign is. At least that’s how it was before Facebook Video. Recently Facebook changed their advertising platform so you can now retarget any Facebook users who watch your video with an ad. Yes, Facebook does have a robust ad platform that lets you target specific […]

November 12, 2016

Read More

Spike Jonze Gets Crazy with New Perfume Commercial

Spike Jonze lived up to his wild reputation in his latest work a commercial directed for the perfume company Kenzo. The spot features a vibe similar to the music “Weapon of Choice” by Fatboy Slim which was also directed by Spike Jonze. A music video that won 6 MTV Music Video Awards. This spectacular perfume commercial demonstrates how the line between advertising and online content is starting to fade away. With more and more notable directors taking on commercial projects […]

August 30, 2016

Read More

5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

Read More

4 Dirty Little Secrets About the Video Production Industry

Video Production Secrets and Tips

Insider Tips from a Philadelphia Video Producer Working in video production is glamorous to outsiders, not aware of what happens on the inside. I’ve been working in video production for over ten years and have had the opportunity to work on commercials, movies, corporate videos and viral videos. Over the years I’ve picked up a few dirty secrets about video production that can help you on your next project. Pay by the Day When running a business, it always comes […]

July 3, 2016

Read More

Why You’re Failing at Video Production

Corporate Video Production

Your video broke 1000 views, and you thought you are now successfully using video. But you were wrong, and I’m going to tell you why.   You’re failing at video production because you’re missing out on the core concepts of what makes video an excellent option for all businesses. These five tips are necessary when it comes to using video in your business.   Getting lost in the crowd Anyone can make a video and toss it online it’s the […]

June 9, 2016

Read More