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Video Production for Small Business

[How to] Plan Your Video Production Budget

Want to know the most common problem when a business decides to start marketing with video? Budgeting. They want to pick up their camera and start filming before ever thinking about the numbers. As a result, they start producing videos without a plan, which is almost guaranteed to fail. What’s your Customer Lifetime Value [CLV]? Before we start rehearsing your monolog, you need to figure out what your customer lifetime value is. Customer lifetime value is how much profit your […]

March 27, 2017

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Does My Business Need a Video?

philadelphia video production company

“I’m in _______ industry, would a video be right for my business?” The short answer is YES! I’m asked derivatives of that question on a daily basis. Online video is prevalent in fact it’s rampant when it comes to the internet. Every month people consume hundreds of videos online. These videos range from kittens all the way to videos by businesses just like yours. If your business has an audience that is online then, online video should be a no […]

December 13, 2016

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21 Corporate Holiday Video Ideas

Inspiration for your next Corporate Holiday Video E-Card It’s the most wonderful time of the year to be making corporate holiday videos. With all the energy from your bountiful Thanksgiving dinner and many servings of leftovers, it’s time to kick into gear and start thinking about your company’s holiday video. Holiday videos are a unique and fun way to reconnect with customers of past, present, and future. Not many companies send out holiday videos and even less send out engaging […]

November 29, 2016

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Spike Jonze Gets Crazy with New Perfume Commercial

Spike Jonze lived up to his wild reputation in his latest work a commercial directed for the perfume company Kenzo. The spot features a vibe similar to the music “Weapon of Choice” by Fatboy Slim which was also directed by Spike Jonze. A music video that won 6 MTV Music Video Awards. This spectacular perfume commercial demonstrates how the line between advertising and online content is starting to fade away. With more and more notable directors taking on commercial projects […]

August 30, 2016

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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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Why You’re Failing at Video Production

Corporate Video Production

Your video broke 1000 views, and you thought you are now successfully using video. But you were wrong, and I’m going to tell you why.   You’re failing at video production because you’re missing out on the core concepts of what makes video an excellent option for all businesses. These five tips are necessary when it comes to using video in your business.   Getting lost in the crowd Anyone can make a video and toss it online it’s the […]

June 9, 2016

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How to Use Instagram Video for Your Business

Why It’s Easier to Succeed With Instagram Video Than You Might Think When people think of video they often think Youtube or maybe Facebook, but in fact they’re missing out on the sleeping giant, Instagram. In recent years, Instagram video has surged in popularity making it easier than ever for business owners to build an audience. With the proper hashtags and video content, you can expect a huge ROI on your video content. If you’re using Instagram for your business, […]

May 3, 2016

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Is Your Video Content Relevant?

Video Marketing Relevancy

Some people like horror movies or comedies or those weird experimental films that no one understands. Hollywood movies are created to target a specific audience. By targeting that audience in their movies they’re able to deliver relevant content the viewer can connect with. Your marketing videos should be no different.   When creating a marketing video you need to decide who your audience is prior to making your video. Your goal should be to produce content that is relevant to […]

February 26, 2016

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3 Easy Hacks to Maximize Video for Lead Generation

Generating leads with video is a tool that no business should be without. Video is a great medium that offers free distribution and a high return on investment. With the right tactics, you can turn your videos into lead generation machines. We put together a list of three easy hacks that if you implement in your videos today you’ll see an increase in lead generation. Hook your Audience The first 5 seconds of your video are CRUCIAL! Get right to the […]

February 4, 2016

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