January 6, 2016

It did what? 13 Stats about Video Marketing in 2015

2015 was an exciting we learned that cats hate cucumbers and that video marketing is here to stay. Video marketing is on an upswing to produce even better results into 2016.


50% of online video now accounts for all of mobile traffic

65% of video viewers watch more than ¾ of a video

78% of people watch videos online every week

55% of people watch videos online every day

In 2015, it’s estimated that video accounted for 57% of consumer internet traffic. In 2017, it will be 69% and in 2018 it will rise to 79%.

More than 80% of senior executives watch the more online video today than they did a year ago.

75% of business executives watch work-related videos, at least, weekly

54% of senior executives share work-related videos with colleagues, at least, weekly

59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.

69% of marketing, sales and business professionals have used video marketing and another 31% are planning to.

81% of people feature video on their brand’s website.

96% of B2B companies planning to use video in their content marketing over the next year.

67% found video marketing somewhat successful while 18% have found it very successful.


These are just a few of the amazing stats on video marketing in 2015. If you’d like to learn more facts check out this cool infographic by Hubspot.

January 6, 2016

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