When I tell people I work in video marketing their eyes glaze over in confusion. Given that video, marketing sounds like a business fusion of a words like synergy I can’t blame them. Video Marketing is a new marketing trend among businesses looking to stand out. It integrates video into their marketing plan to increase click-through rates, conversions and ultimately sales. Let me spare you the fine details and break down the need to know points.
Unlike a billboard or a print ad that only runs for a set duration your video last forever. Since you control the hosting and distribution of your video you can set where it plays when it plays and who it can see it. Videos offer a high ROI because like an evergreen tree they’re able to deliver results over and over again after the initial investment.
Builds into Your Marketing
Video Marketing won’t force you to rip apart any of your complex marketing tactics. In fact, it will add to it. Video is a complimentary tool to add to any marketing campaign. Since you control the hosting of your video, whether it is through Youtube or a paid service such as Wistia, you can embed the video wherever you see fit.
All video footage you shoot for a project can be reused for future projects. The ability to repurpose old footage allows you to generate an even higher ROI when producing videos.
Screenshot of the analytics from a video hosted on Wisita.com
If you’re hosting your videos on a site such as Wistia then you can track your viewer’s actions. You can see how many viewers clicked, what parts of the video were re-watched and when people clicked away. These metrics provide you with the information to see what parts of the video the viewers liked and which parts they didn’t. Take these stats into consideration when making future videos continue improving your metrics and results.
Sharing is Caring
When releasing a video you need to promote and share that video. Many newcomers believe that viewers will naturally find your video and surely a few will, but not enough. If you want to maximize your impressions you need to take steps to put it in front of the viewer. Posting the video on social media, incorporating it into your email marketing or paid advertising on social media are all great examples to kick start your video.
This was a small taste of what you need to know about Video Marketing. It’s still a fairly new concept that is growing every day. And you have a unique opportunity to get in at the ground level. By getting in now, you’ll have fully developed video campaigns before your competitors even figure out how to turn on their camera.
If you have any questions about today’s article, need some video advice or just want to tell us a funny joke send us a message. We look forward to hearing from you.