“I’m in _______ industry, would a video be right for my business?”
The short answer is YES!
I’m asked derivatives of that question on a daily basis. Online video is prevalent in fact it’s rampant when it comes to the internet. Every month people consume hundreds of videos online. These videos range from kittens all the way to videos by businesses just like yours. If your business has an audience that is online then, online video should be a no brainer.
Why? Because people LOVE video.
Basically, there are just two major steps in every business: ATTRACTION and CONVERSION.
You need to ATTRACT a visitor and CONVERT them into a paying customer. That’s it! …and videos can SIGNIFICANTLY help with both steps.
Every day hundreds or possibly even thousands of people come across your website which is great. Naturally, your website is full of text and images explaining what you do and how great your products or services are… But that’s NOT the way to grab the visitor’s attention. After reading for 1 or 2 minutes, they will only leave the site bored, and you’ve lost the potential customer forever.
Now let’s assume that instead of the boring text you’ve got a 1 or 2-minute video explaining all the important stuff in a short but memorable format that viewers can actually enjoy. Studies have shown that videos are processed by the brain 60,000 times faster than text. So you can give your visitors a lot of information in just a short while, which is exactly the way to earn attraction.
People are also 39 percent more likely to share your content if it’s delivered via video. This means that visitors will spread your story through social media and attract more people to visit your site. In other words: this is how you increase traffic, which is then reflected by search engines through an improved SEO rank. See? You’re getting more and more attractive!
Now, once you’ve got the attraction, let me tell you how videos help with conversion.
70% of marketers report that video converts better than other content types.
Why? ‘Cause your prospects can now really SEE what you do or sell. Getting more detailed information leads them to making confident purchase decisions. Also, video enables you to stand out from the crowd and strengthen your brand trustworthiness.
But let me repeat the most important message here: PEOPLE…LOVE…VIDEOS! And you’re proof! How many videos did you watch today? I bet you watched the video at the top of this page before reading any of this text.
So let us help you! We can suggest the best video strategy for your business and produce it for you from start to finish.
Contact us today and watch your business skyrocket!