How to Present a Video on Your Website
Sometimes, the only thing a video needs to go viral is a grumpy cat. Don’t get me wrong – I love grumpy cat videos as much as the next 18 million people. But the reasons as to why a video goes viral for entertainment purposes are often a bit different than the reasons why a video goes viral for marketing purposes.
If you’re trying to build positive goodwill for your online brand, videos are a great choice. Like many matters involving web promotion, however, quality content isn’t enough. You need to present that content in a way which will engage users easily and effectively.
Here are some sure-fire ways to present a video on your website:
If it works for someone uploading a cat video, it can work for you, too. YouTube is probably the cheapest and easiest way to place your video on the web. Simply upload your video to YouTube and then place the embed code into your site.
Benefits of YouTube:
- Dependable (YouTube isn’t going down anytime soon)
Downsides to YouTube:
- Quality of video is out of your control (although YouTube is improving on this)
- Unwanted videos might auto-play after yours (such as videos from a competitor)
Hosting Yourself and Content Delivery Networks: Two Valuable Options
Hosting a video on your own servers gives you much more control. This is a good idea if your servers are fast and you don’t expect massive traffic. Grumpy Cat, for instance, is considered massive traffic. Hosting vides on your own servers can be a bit expensive (especially if you have large, powerful servers) and also requires a bit of technical know-how.
An easier option is to use a content delivery network. This is a service which will host, serve and track your video. The video will appear to originate from your site, which establishes a certain degree of professionalism.
There are two main advantages to a content delivery network. For a non-technical person, such as a small business owner, the CDA provides an all-in-one service. Also, if there’s ever a problem, the CDA should be able to take care of it quickly. The major downside to a content delivery network is cost.
Find the Right Video Player
All video on the web needs to be viewed in a player. There are two main options:
Flash Player – Made by Adobe, this is the standard player used almost everywhere. It’s free, easy to use and almost universally accepted.
Silverlight – This is Microsoft’s video player. Personally, I think it’s a pretty good player – but it’s nowhere near as common as Flash. Obviously, this is the player used by the Microsoft Corporation.
Flash Player Options
I’m not here to covert people to Silverlight, however. Most likely, you’re going to want to go with Flash. There are three options:
- You can use the default Flash player which comes with Adobe software. This is fine for most general uses.
- You can purchase a customized Flash player. This will give you much more control of your video presentation.
- You can hire the services of a video production team. This is a high-end service usually only needed by large corporations.
You don’t want to bombard visitors to your page with auto-play videos. Seriously – nobody likes that. But you do want to incorporate video on your site in some way. Videos are an important part of any digital marketing campaign. They can convey a lot of information quickly while also helping to generate leads and purchases.
If you only need the basics, host your video on YouTube and embed it on your site with the free Adobe Flash player. If you’re after something a bit more complex, you can host the video on your own servers and control it with a custom player. While you’ll never be able to compete with Grumpy Cat (don’t worry, nobody else can, either) video can help give your site a noticeable boost for the better.