Spike Jonze lived up to his wild reputation in his latest work a commercial directed for the perfume company Kenzo. The spot features a vibe similar to the music “Weapon of Choice” by Fatboy Slim which was also directed by Spike Jonze. A music video that won 6 MTV Music Video Awards.
This spectacular perfume commercial demonstrates how the line between advertising and online content is starting to fade away. With more and more notable directors taking on commercial projects you can expect to see much more cinematic ads taking over your phone, laptop and television screen.
What does this mean for you as a small business? It means it’s time to get creative and have fun with your next video project. A typical sales pitch doesn’t have the same effectiveness that it once did. To stand out from your competition and catch the eyes of your customer you need to entertain and engage them.
After watching this video think of what you learned about that perfume. Not much. But some people will resonate with that commercial. They will feel it speaks to their inner wildness and be interested in what this perfume is. The lack of information and overflow of visualization is drawing interest from more people than a traditional commercial. This combination makes the video be perceived as content and not an advertisement. Content is shared and ads are ignored. Which type of video will you be making next?