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[How to] Plan Your Video Production Budget

Want to know the most common problem when a business decides to start marketing with video? Budgeting. They want to pick up their camera and start filming before ever thinking about the numbers. As a result, they start producing videos without a plan, which is almost guaranteed to fail. What’s your Customer Lifetime Value [CLV]? Before we start rehearsing your monolog, you need to figure out what your customer lifetime value is. Customer lifetime value is how much profit your […]

March 27, 2017

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Scripting on a Budget

Sean Connery, explosions, and car chases may be out of your budget, but that’s no reason to give up on online video. Producing a video is very similar to that of building a house. There is no one set cost to do it and if you can enlist friends and family to help you can cut the costs in half. We’ve been producing videos for our clients for over six years and have learned a lot of tips and tricks […]

September 22, 2016

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