Can Video Really Increase Your Sales?

In a parallel world of simplicity, the answer to the question asked in the title is YES, IT CAN. And if anyone tells you that the trend of video production is just a frenzy of millennials, then ask them how come 51.9% of all the marketing professionals in the world have deemed this method to be the top ROI tool? Many people have many things to say, you should only listen to the data that is out there because that […]

February 3, 2018

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21 Corporate Holiday Video Ideas

Inspiration for your next Corporate Holiday Video E-Card It’s the most wonderful time of the year to be making corporate holiday videos. With all the energy from your bountiful Thanksgiving dinner and many servings of leftovers, it’s time to kick into gear and start thinking about your company’s holiday video. Holiday videos are a unique and fun way to reconnect with customers of past, present, and future. Not many companies send out holiday videos and even less send out engaging […]

November 29, 2016

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3 Easy Hacks to Maximize Video for Lead Generation

Generating leads with video is a tool that no business should be without. Video is a great medium that offers free distribution and a high return on investment. With the right tactics, you can turn your videos into lead generation machines. We put together a list of three easy hacks that if you implement in your videos today you’ll see an increase in lead generation. Hook your Audience The first 5 seconds of your video are CRUCIAL! Get right to the […]

February 4, 2016

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Guidelines to Film in Your Office

Video Production Philadelphia

The subject of your marketing videos will most likely be your company so filming in your office is a great choice. You’ll cut costs you would have spent on renting and decorating a location. When using your home office to film a video you need to be aware of the guidelines that come with the territory.   Select a Date (Weekday or Weekend) Filming a video requires control over your surroundings. If your office is a loud, fast-moving business you […]

December 2, 2015

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5 Holiday Business Videos that Did it Right

  With Halloween out of the way it has begun. It’s getting colder every day and the radio stations have a race to who can play Christmas music first. While we’re still a long way out from the holidays you need to start planning your company’s video unless you plan on sending out a cheese e-card. Here are 5 companies that did Holiday videos right.   Hootsuite Yule Log Holiday Owl Yule logs are an important part of the holidays […]

November 16, 2015

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4 Questions to Ask Before Making a Video

It’s easy to grab a camera, film some stuff around the office and then post it online. You’ll have a video by the end of it but will your video generate the maximum amount of leads? Doubtful. A well thought out and planned video will bring in more leads and conversions every time. Sit down with your marketing team and review the questions below to maximize your video’s impact.   What are the goals of your video? Video like other […]

November 8, 2015

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Why You Need a Homepage Video

The Benefits of a Homepage Video When potential customers are visiting your website for the first time, do you want them to feel welcomed and take the time to introduce yourself, or would you rather them feel lost and confused as they try to make sense of your homepage? Having a well produced explainer video on your website homepage is the digital analogue to having a warm fire crackling and a drink ready for your guest as you invite them […]

September 3, 2015

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