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Evergreen Marketing with Video

Too often than not entrepreneurs and marketers are measuring their success by how much new business they’re bringing in and not focusing on their current customer base. These are clients who already know you, presumably like you and purchased your products in the past. Not engaging these past customers is a poor investment of your time and resources. By nurturing these past clients, you can turn them from a one and done to an evergreen customer that will continuously buy […]

August 25, 2016

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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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4 Dirty Little Secrets About the Video Production Industry

Video Production Secrets and Tips

Insider Tips from a Philadelphia Video Producer Working in video production is glamorous to outsiders, not aware of what happens on the inside. I’ve been working in video production for over ten years and have had the opportunity to work on commercials, movies, corporate videos and viral videos. Over the years I’ve picked up a few dirty secrets about video production that can help you on your next project. Pay by the Day When running a business, it always comes […]

July 3, 2016

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Why You’re Failing at Video Production

Corporate Video Production

Your video broke 1000 views, and you thought you are now successfully using video. But you were wrong, and I’m going to tell you why.   You’re failing at video production because you’re missing out on the core concepts of what makes video an excellent option for all businesses. These five tips are necessary when it comes to using video in your business.   Getting lost in the crowd Anyone can make a video and toss it online it’s the […]

June 9, 2016

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How to Sell Video Marketing to a Skeptic

Video Marketing

Improve your Marketing ROI with Video Marketing Not everyone jumps on the video bandwagon immediately. Rightfully so it’s a new industry that isn’t as cut and dry as a billboard or newspaper ad. The dynamics of video marketing may make it intimidating, but they’re the reason why it’s so successful. The creative and personal touch you can put on a video makes it a powerful marketing tool to engage your audience and generate more leads. If you’re not sold on […]

May 10, 2016

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7 Things Your Parents Taught You About Video Marketing

9-Things-Your-Parents-Taught-You-About-Video-Marketing

As a child you look up to your parents, as a teenager you resent them and as an adult, you realize they actually taught you some pretty cool stuff. Your mom taught you how to talk to girls and your dad taught you that even though you’re his son and you’ll never beat him when it comes to Irish car bombs. Not all lessons from your parents are as pronounced as you would think. When I became my career in […]

April 9, 2016

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3 Easy Hacks to Maximize Video for Lead Generation

Generating leads with video is a tool that no business should be without. Video is a great medium that offers free distribution and a high return on investment. With the right tactics, you can turn your videos into lead generation machines. We put together a list of three easy hacks that if you implement in your videos today you’ll see an increase in lead generation. Hook your Audience The first 5 seconds of your video are CRUCIAL! Get right to the […]

February 4, 2016

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7 Ways to Implement Video for Lead Generation

7 Ways to Implement Video for Lead Generation

  “Lights, Camera, Action!” Maybe the first thing that pops in your head when you think about making videos for your business. More often than not businesses aren’t aware of all the ways video can be used in their everyday business and marketing practices to generate more leads. If your business is already engaging in regular marketing practices then you can see vast improvements in your conversions by simply using video. Email Marketing Some say it’s dead but it’s not. […]

January 18, 2016

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7 Ways to Become the MacGyver of Video Marketing

Video Marketing Tips

Creative Video Producing to Maximize Your Budget The amount of resources and staff on a Hollywood movie set is astonishing. Iron Man 3 credited 3,310 crew members. Unfortunately, you are not Tony Stark and you do not have an Iron Man, yet. Until then you’ll have to keep your video production techniques at an affordable level. This is feasible through creative video producing and making use of common everyday objects.   Actors? You mean my family Making a video is […]

December 4, 2015

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Guidelines to Film in Your Office

Video Production Philadelphia

The subject of your marketing videos will most likely be your company so filming in your office is a great choice. You’ll cut costs you would have spent on renting and decorating a location. When using your home office to film a video you need to be aware of the guidelines that come with the territory.   Select a Date (Weekday or Weekend) Filming a video requires control over your surroundings. If your office is a loud, fast-moving business you […]

December 2, 2015

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