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[How to] Plan Your Video Production Budget

Want to know the most common problem when a business decides to start marketing with video? Budgeting. They want to pick up their camera and start filming before ever thinking about the numbers. As a result, they start producing videos without a plan, which is almost guaranteed to fail. What’s your Customer Lifetime Value [CLV]? Before we start rehearsing your monolog, you need to figure out what your customer lifetime value is. Customer lifetime value is how much profit your […]

March 27, 2017

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Evergreen Marketing with Video

Too often than not entrepreneurs and marketers are measuring their success by how much new business they’re bringing in and not focusing on their current customer base. These are clients who already know you, presumably like you and purchased your products in the past. Not engaging these past customers is a poor investment of your time and resources. By nurturing these past clients, you can turn them from a one and done to an evergreen customer that will continuously buy […]

August 25, 2016

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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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How to Save Yourself from Boring Videos

It’s sad whenever you see a marketing plan in the morgue and it has a tag around its toe labeled “Death by Boredom”. That might be a bit of an exaggeration but boring videos are a surefire way to kill your video marketing campaign. Video is the most exciting and fun medium to market with. Online users love video, which puts you in a great position to collect some new leads if you can save yourself from boring videos.   […]

November 9, 2015

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