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Evergreen Marketing with Video

Too often than not entrepreneurs and marketers are measuring their success by how much new business they’re bringing in and not focusing on their current customer base. These are clients who already know you, presumably like you and purchased your products in the past. Not engaging these past customers is a poor investment of your time and resources. By nurturing these past clients, you can turn them from a one and done to an evergreen customer that will continuously buy […]

August 25, 2016

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Branding with Video: 3 Tips to Get Started

When you think of large insurance brands such as Nationwide, Progressive and Geico you probably imagine their spokesman whether it be Flo or a little green lizard. Insurance is pretty boring. Actually, it’s pretty annoying. No one wants to talk about insurance except insurance agents. How do you make a topic like insurance more conceptual and entertaining to your audience? With the proper branding and of course video. These brands make a great example of how video can turn your […]

August 19, 2016

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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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4 Dirty Little Secrets About the Video Production Industry

Video Production Secrets and Tips

Insider Tips from a Philadelphia Video Producer Working in video production is glamorous to outsiders, not aware of what happens on the inside. I’ve been working in video production for over ten years and have had the opportunity to work on commercials, movies, corporate videos and viral videos. Over the years I’ve picked up a few dirty secrets about video production that can help you on your next project. Pay by the Day When running a business, it always comes […]

July 3, 2016

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Why You’re Failing at Video Production

Corporate Video Production

Your video broke 1000 views, and you thought you are now successfully using video. But you were wrong, and I’m going to tell you why.   You’re failing at video production because you’re missing out on the core concepts of what makes video an excellent option for all businesses. These five tips are necessary when it comes to using video in your business.   Getting lost in the crowd Anyone can make a video and toss it online it’s the […]

June 9, 2016

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7 Ways to Implement Video for Lead Generation

7 Ways to Implement Video for Lead Generation

  “Lights, Camera, Action!” Maybe the first thing that pops in your head when you think about making videos for your business. More often than not businesses aren’t aware of all the ways video can be used in their everyday business and marketing practices to generate more leads. If your business is already engaging in regular marketing practices then you can see vast improvements in your conversions by simply using video. Email Marketing Some say it’s dead but it’s not. […]

January 18, 2016

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Guidelines to Film in Your Office

Video Production Philadelphia

The subject of your marketing videos will most likely be your company so filming in your office is a great choice. You’ll cut costs you would have spent on renting and decorating a location. When using your home office to film a video you need to be aware of the guidelines that come with the territory.   Select a Date (Weekday or Weekend) Filming a video requires control over your surroundings. If your office is a loud, fast-moving business you […]

December 2, 2015

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5 Holiday Business Videos that Did it Right

  With Halloween out of the way it has begun. It’s getting colder every day and the radio stations have a race to who can play Christmas music first. While we’re still a long way out from the holidays you need to start planning your company’s video unless you plan on sending out a cheese e-card. Here are 5 companies that did Holiday videos right.   Hootsuite Yule Log Holiday Owl Yule logs are an important part of the holidays […]

November 16, 2015

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How to Save Yourself from Boring Videos

It’s sad whenever you see a marketing plan in the morgue and it has a tag around its toe labeled “Death by Boredom”. That might be a bit of an exaggeration but boring videos are a surefire way to kill your video marketing campaign. Video is the most exciting and fun medium to market with. Online users love video, which puts you in a great position to collect some new leads if you can save yourself from boring videos.   […]

November 9, 2015

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Why You Need a Homepage Video

The Benefits of a Homepage Video When potential customers are visiting your website for the first time, do you want them to feel welcomed and take the time to introduce yourself, or would you rather them feel lost and confused as they try to make sense of your homepage? Having a well produced explainer video on your website homepage is the digital analogue to having a warm fire crackling and a drink ready for your guest as you invite them […]

September 3, 2015

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