Close

small business

Can Video Really Increase Your Sales?

In a parallel world of simplicity, the answer to the question asked in the title is YES, IT CAN. And if anyone tells you that the trend of video production is just a frenzy of millennials, then ask them how come 51.9% of all the marketing professionals in the world have deemed this method to be the top ROI tool? Many people have many things to say, you should only listen to the data that is out there because that […]

February 3, 2018

Read More

Down and Dirty Guide to Making your First Video In house

  You’ve heard it, seen it and probably know that you need to start using video in your business. If you’ve made it this far then, you are about begin the adventure of producing your first video. In this guide I’m not going to tell you how to make a blockbuster film, I’m going to tell you the down and dirty how-to guide on making your first video in-house on the cheap. Step 1: What’s Your Purpose? Before you grab […]

December 1, 2017

Read More

3 Reasons to Invest with Video

      Everyday video is becoming a stronger and more powerful tool for small businesses. Social media networks such as Facebook, Twitter and Instagram are giving precedent to video content over traditional text posts. This preferential treatment opens up small business owners to a wealth of opportunities through video marketing. In this post, we’ll be reviewing the three reasons why your business should be investing in online video. 1) Free and Cheap Distribution Using online platforms(Youtube, Vimeo, Facebook, etc.), […]

October 14, 2017

Read More

Evergreen Marketing with Video

Too often than not entrepreneurs and marketers are measuring their success by how much new business they’re bringing in and not focusing on their current customer base. These are clients who already know you, presumably like you and purchased your products in the past. Not engaging these past customers is a poor investment of your time and resources. By nurturing these past clients, you can turn them from a one and done to an evergreen customer that will continuously buy […]

August 25, 2016

Read More

Branding with Video: 3 Tips to Get Started

When you think of large insurance brands such as Nationwide, Progressive and Geico you probably imagine their spokesman whether it be Flo or a little green lizard. Insurance is pretty boring. Actually, it’s pretty annoying. No one wants to talk about insurance except insurance agents. How do you make a topic like insurance more conceptual and entertaining to your audience? With the proper branding and of course video. These brands make a great example of how video can turn your […]

August 19, 2016

Read More

5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

Read More

4 Dirty Little Secrets About the Video Production Industry

Video Production Secrets and Tips

Insider Tips from a Philadelphia Video Producer Working in video production is glamorous to outsiders, not aware of what happens on the inside. I’ve been working in video production for over ten years and have had the opportunity to work on commercials, movies, corporate videos and viral videos. Over the years I’ve picked up a few dirty secrets about video production that can help you on your next project. Pay by the Day When running a business, it always comes […]

July 3, 2016

Read More

Why You’re Failing at Video Production

Corporate Video Production

Your video broke 1000 views, and you thought you are now successfully using video. But you were wrong, and I’m going to tell you why.   You’re failing at video production because you’re missing out on the core concepts of what makes video an excellent option for all businesses. These five tips are necessary when it comes to using video in your business.   Getting lost in the crowd Anyone can make a video and toss it online it’s the […]

June 9, 2016

Read More

7 Ways to Implement Video for Lead Generation

7 Ways to Implement Video for Lead Generation

  “Lights, Camera, Action!” Maybe the first thing that pops in your head when you think about making videos for your business. More often than not businesses aren’t aware of all the ways video can be used in their everyday business and marketing practices to generate more leads. If your business is already engaging in regular marketing practices then you can see vast improvements in your conversions by simply using video. Email Marketing Some say it’s dead but it’s not. […]

January 18, 2016

Read More

Guidelines to Film in Your Office

Video Production Philadelphia

The subject of your marketing videos will most likely be your company so filming in your office is a great choice. You’ll cut costs you would have spent on renting and decorating a location. When using your home office to film a video you need to be aware of the guidelines that come with the territory.   Select a Date (Weekday or Weekend) Filming a video requires control over your surroundings. If your office is a loud, fast-moving business you […]

December 2, 2015

Read More