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Evergreen Marketing with Video

Too often than not entrepreneurs and marketers are measuring their success by how much new business they’re bringing in and not focusing on their current customer base. These are clients who already know you, presumably like you and purchased your products in the past. Not engaging these past customers is a poor investment of your time and resources. By nurturing these past clients, you can turn them from a one and done to an evergreen customer that will continuously buy […]

August 25, 2016

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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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4 Dirty Little Secrets About the Video Production Industry

Video Production Secrets and Tips

Insider Tips from a Philadelphia Video Producer Working in video production is glamorous to outsiders, not aware of what happens on the inside. I’ve been working in video production for over ten years and have had the opportunity to work on commercials, movies, corporate videos and viral videos. Over the years I’ve picked up a few dirty secrets about video production that can help you on your next project. Pay by the Day When running a business, it always comes […]

July 3, 2016

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Why You’re Failing at Video Production

Corporate Video Production

Your video broke 1000 views, and you thought you are now successfully using video. But you were wrong, and I’m going to tell you why.   You’re failing at video production because you’re missing out on the core concepts of what makes video an excellent option for all businesses. These five tips are necessary when it comes to using video in your business.   Getting lost in the crowd Anyone can make a video and toss it online it’s the […]

June 9, 2016

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7 Things Your Parents Taught You About Video Marketing

9-Things-Your-Parents-Taught-You-About-Video-Marketing

As a child you look up to your parents, as a teenager you resent them and as an adult, you realize they actually taught you some pretty cool stuff. Your mom taught you how to talk to girls and your dad taught you that even though you’re his son and you’ll never beat him when it comes to Irish car bombs. Not all lessons from your parents are as pronounced as you would think. When I became my career in […]

April 9, 2016

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7 Ways to Implement Video for Lead Generation

7 Ways to Implement Video for Lead Generation

  “Lights, Camera, Action!” Maybe the first thing that pops in your head when you think about making videos for your business. More often than not businesses aren’t aware of all the ways video can be used in their everyday business and marketing practices to generate more leads. If your business is already engaging in regular marketing practices then you can see vast improvements in your conversions by simply using video. Email Marketing Some say it’s dead but it’s not. […]

January 18, 2016

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10 Signs You’re Ready for Video

Is it time to invest in video marketing? You’re on the Internet more than you’d like to admit and see videos all the time. You see video on social media, in emails, on blogs, you name it and there’s probably video there. It’s got you wondering…. am I ready to integrate video into my business? Lucky for you I will lay down 10 signs that you’re ready for video.   You Have a Website It’s impossible to talk about websites […]

November 19, 2015

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Why You Need a Homepage Video

The Benefits of a Homepage Video When potential customers are visiting your website for the first time, do you want them to feel welcomed and take the time to introduce yourself, or would you rather them feel lost and confused as they try to make sense of your homepage? Having a well produced explainer video on your website homepage is the digital analogue to having a warm fire crackling and a drink ready for your guest as you invite them […]

September 3, 2015

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