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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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4 Dirty Little Secrets About the Video Production Industry

Video Production Secrets and Tips

Insider Tips from a Philadelphia Video Producer Working in video production is glamorous to outsiders, not aware of what happens on the inside. I’ve been working in video production for over ten years and have had the opportunity to work on commercials, movies, corporate videos and viral videos. Over the years I’ve picked up a few dirty secrets about video production that can help you on your next project. Pay by the Day When running a business, it always comes […]

July 3, 2016

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Why You’re Failing at Video Production

Corporate Video Production

Your video broke 1000 views, and you thought you are now successfully using video. But you were wrong, and I’m going to tell you why.   You’re failing at video production because you’re missing out on the core concepts of what makes video an excellent option for all businesses. These five tips are necessary when it comes to using video in your business.   Getting lost in the crowd Anyone can make a video and toss it online it’s the […]

June 9, 2016

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7 Ways to Become the MacGyver of Video Marketing

Video Marketing Tips

Creative Video Producing to Maximize Your Budget The amount of resources and staff on a Hollywood movie set is astonishing. Iron Man 3 credited 3,310 crew members. Unfortunately, you are not Tony Stark and you do not have an Iron Man, yet. Until then you’ll have to keep your video production techniques at an affordable level. This is feasible through creative video producing and making use of common everyday objects.   Actors? You mean my family Making a video is […]

December 4, 2015

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Guidelines to Film in Your Office

Video Production Philadelphia

The subject of your marketing videos will most likely be your company so filming in your office is a great choice. You’ll cut costs you would have spent on renting and decorating a location. When using your home office to film a video you need to be aware of the guidelines that come with the territory.   Select a Date (Weekday or Weekend) Filming a video requires control over your surroundings. If your office is a loud, fast-moving business you […]

December 2, 2015

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10 Signs You’re Ready for Video

Is it time to invest in video marketing? You’re on the Internet more than you’d like to admit and see videos all the time. You see video on social media, in emails, on blogs, you name it and there’s probably video there. It’s got you wondering…. am I ready to integrate video into my business? Lucky for you I will lay down 10 signs that you’re ready for video.   You Have a Website It’s impossible to talk about websites […]

November 19, 2015

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Youtube Uploading Checklist

  Your video is done and it’s time to share it with the world. Just uploading your video and calling it quits on your video marketing is a big No No! There are lots you can do with video optimization of your Youtube video but here are few basic things to consider when uploading to Youtube.   1) Youtube Friendly Format Make sure your video is in the Youtube optimum format: 16×9, H264, Frame rate between 24-30fps. This will help […]

November 18, 2015

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5 Holiday Business Videos that Did it Right

  With Halloween out of the way it has begun. It’s getting colder every day and the radio stations have a race to who can play Christmas music first. While we’re still a long way out from the holidays you need to start planning your company’s video unless you plan on sending out a cheese e-card. Here are 5 companies that did Holiday videos right.   Hootsuite Yule Log Holiday Owl Yule logs are an important part of the holidays […]

November 16, 2015

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New to Video Marketing? Here’s what you need to know.

When I tell people I work in video marketing their eyes glaze over in confusion. Given that video, marketing sounds like a business fusion of a words like synergy I can’t blame them. Video Marketing is a new marketing trend among businesses looking to stand out. It integrates video into their marketing plan to increase click-through rates, conversions and ultimately sales. Let me spare you the fine details and break down the need to know points.   It’s Evergreen Unlike […]

November 13, 2015

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The Best YouTube Advice You’re not Taking

With over 1 billion users, approximately one-third of the Internet, Youtube is an important part of every video marketing strategy. You probably have a few videos on the site that aren’t generating the views you were hoping for. Before you pull out the ‘Jump to Conclusions Mat’ let’s make sure you’re following the best advice out there.   Promote your videos. Not promoting your video on Youtube is like throwing a needle in a haysack and expecting your viewer to […]

November 10, 2015

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