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video production

[How to] Plan Your Video Production Budget

Want to know the most common problem when a business decides to start marketing with video? Budgeting. They want to pick up their camera and start filming before ever thinking about the numbers. As a result, they start producing videos without a plan, which is almost guaranteed to fail. What’s your Customer Lifetime Value [CLV]? Before we start rehearsing your monolog, you need to figure out what your customer lifetime value is. Customer lifetime value is how much profit your […]

March 27, 2017

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Branding with Video: 3 Tips to Get Started

When you think of large insurance brands such as Nationwide, Progressive and Geico you probably imagine their spokesman whether it be Flo or a little green lizard. Insurance is pretty boring. Actually, it’s pretty annoying. No one wants to talk about insurance except insurance agents. How do you make a topic like insurance more conceptual and entertaining to your audience? With the proper branding and of course video. These brands make a great example of how video can turn your […]

August 19, 2016

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5 Reasons Your Business Should Focus on Video

You log onto Facebook and in the first 15 seconds, you see a video. You log onto Google and in the top 3 hits, there’s another video. With video taking over the internet it has you wondering…. Should my business being using online video to market our products and services? The short answer, YES and here are five reasons why your business should be focusing on video.   1) Free Distribution Unlike other advertising platforms such as newspaper, billboards, radio, […]

August 1, 2016

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Why You’re Failing at Video Production

Corporate Video Production

Your video broke 1000 views, and you thought you are now successfully using video. But you were wrong, and I’m going to tell you why.   You’re failing at video production because you’re missing out on the core concepts of what makes video an excellent option for all businesses. These five tips are necessary when it comes to using video in your business.   Getting lost in the crowd Anyone can make a video and toss it online it’s the […]

June 9, 2016

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How to Sell Video Marketing to a Skeptic

Video Marketing

Improve your Marketing ROI with Video Marketing Not everyone jumps on the video bandwagon immediately. Rightfully so it’s a new industry that isn’t as cut and dry as a billboard or newspaper ad. The dynamics of video marketing may make it intimidating, but they’re the reason why it’s so successful. The creative and personal touch you can put on a video makes it a powerful marketing tool to engage your audience and generate more leads. If you’re not sold on […]

May 10, 2016

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7 Things Your Parents Taught You About Video Marketing

9-Things-Your-Parents-Taught-You-About-Video-Marketing

As a child you look up to your parents, as a teenager you resent them and as an adult, you realize they actually taught you some pretty cool stuff. Your mom taught you how to talk to girls and your dad taught you that even though you’re his son and you’ll never beat him when it comes to Irish car bombs. Not all lessons from your parents are as pronounced as you would think. When I became my career in […]

April 9, 2016

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The Best Advice for Consistently Converting with Video

How to Increase Your Video’s Conversion Rate Video Marketing has become a necessity to entrepreneurs, business owners, and marketers that are looking to generate more leads for their business. It is a proven method that increases a website’s session duration, reduces bounce rates and increases engagement with your audience. It is the optimal solution that a majority of business owners are implementing into their business. However, there is one small problem…. with the infinite hours of video available online, it […]

April 4, 2016

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Is Your Video Content Relevant?

Video Marketing Relevancy

Some people like horror movies or comedies or those weird experimental films that no one understands. Hollywood movies are created to target a specific audience. By targeting that audience in their movies they’re able to deliver relevant content the viewer can connect with. Your marketing videos should be no different.   When creating a marketing video you need to decide who your audience is prior to making your video. Your goal should be to produce content that is relevant to […]

February 26, 2016

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3 Easy Hacks to Maximize Video for Lead Generation

Generating leads with video is a tool that no business should be without. Video is a great medium that offers free distribution and a high return on investment. With the right tactics, you can turn your videos into lead generation machines. We put together a list of three easy hacks that if you implement in your videos today you’ll see an increase in lead generation. Hook your Audience The first 5 seconds of your video are CRUCIAL! Get right to the […]

February 4, 2016

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