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[How to] Plan Your Video Production Budget

Want to know the most common problem when a business decides to start marketing with video? Budgeting. They want to pick up their camera and start filming before ever thinking about the numbers. As a result, they start producing videos without a plan, which is almost guaranteed to fail. What’s your Customer Lifetime Value [CLV]? […]

March 27, 2017

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Does My Business Need a Video?

philadelphia video production company

“I’m in _______ industry, would a video be right for my business?” The short answer is YES! I’m asked derivatives of that question on a daily basis. Online video is prevalent in fact it’s rampant when it comes to the internet. Every month people consume hundreds of videos online. These videos range from kittens all […]

December 13, 2016

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21 Corporate Holiday Video Ideas

Inspiration for your next Corporate Holiday Video E-Card It’s the most wonderful time of the year to be making corporate holiday videos. With all the energy from your bountiful Thanksgiving dinner and many servings of leftovers, it’s time to kick into gear and start thinking about your company’s holiday video. Holiday videos are a unique […]

November 29, 2016

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5 Ways to Break From the Video Mold and Engage Your Audience

Creating Unique Video Content Too often people think of online video as one single video in a standard cookie cutter format. It bothers me; it actually, does more than bother me it drives me bonkers!   Your business is completely different than every other business out there. Why? Because you are a unique individual, who […]

November 16, 2016

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Retargeting with Facebook Video

The First Step In Your Marketing Funnel My whole career I’ve been telling business owners and marketers that video views are just that views. They’re not valuable nor a reflection of how effective your marketing campaign is. At least that’s how it was before Facebook Video. Recently Facebook changed their advertising platform so you can […]

November 12, 2016

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Scripting on a Budget

Sean Connery, explosions, and car chases may be out of your budget, but that’s no reason to give up on online video. Producing a video is very similar to that of building a house. There is no one set cost to do it and if you can enlist friends and family to help you can […]

September 22, 2016

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Spike Jonze Gets Crazy with New Perfume Commercial

Spike Jonze lived up to his wild reputation in his latest work a commercial directed for the perfume company Kenzo. The spot features a vibe similar to the music “Weapon of Choice” by Fatboy Slim which was also directed by Spike Jonze. A music video that won 6 MTV Music Video Awards. This spectacular perfume […]

August 30, 2016

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Evergreen Marketing with Video

Too often than not entrepreneurs and marketers are measuring their success by how much new business they’re bringing in and not focusing on their current customer base. These are clients who already know you, presumably like you and purchased your products in the past. Not engaging these past customers is a poor investment of your […]

August 25, 2016

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Branding with Video: 3 Tips to Get Started

When you think of large insurance brands such as Nationwide, Progressive and Geico you probably imagine their spokesman whether it be Flo or a little green lizard. Insurance is pretty boring. Actually, it’s pretty annoying. No one wants to talk about insurance except insurance agents. How do you make a topic like insurance more conceptual […]

August 19, 2016

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