How to Spot a Quality Video Production Studio
Creating quality online videos is an important part of basically any company’s marketing brand. But let’s be honest here: If you try to create these videos yourself, they’re probably not going to be very good. Video production is complicated. You likely want to spend the money and hire professionals.
What should you look for? Every video production company will have an online portfolio to peruse. Should you just go with whatever company makes videos that you like? Well, that’s certainly a factor – but, surprisingly, it’s not the most important factor.
Here are the top five factors to watch for when choosing a video production company:
You don’t just want a company which makes great videos. You want a company which makes great videos in the style you’re looking for. Looking for something animated? Stay away from a company which only does live action. Looking for video shot on location? A company which specializes in indoor, interview-style videos might not be your best choice.
No matter what style you’re seeking, you want professional quality. This involves two factors: video and audio. Is there an appropriate level balance between dialogue, music and ambient noise? Are the colors correctly balanced – or do the people in the videos look pale and sickly? Fortunately, you don’t have to be an expert to notice if the sound and video are well done. You can literally choose what looks and sounds good.
Hiring a video production company isn’t very different from hiring a new employee. You’re not just looking for appropriate technical skills. You’re also looking for an appropriate fit into your company’s culture.
Is your business filled with free-wheeling, envelope-pushing creative types? Or is your corporate culture more buttoned-down, with tight deadlines and many levels of management? You can determine the video production’s company culture from their website and from a few meetings.
Don’t read too much into the type of videos the company produces, however. A video filled with edgy comedy, for instance, doesn’t necessarily reflect an office filled with irresponsible comedians. Remember, this could be a long-term partnership, so try to get to know those involved on a somewhat personal level before making a commitment.
Every business is different. Ideally, you want someone who has experience in your industry. But that’s not always possible. So the most important thing to look for is a willingness to learn.
Do they seem like they have an actual interest in what you do? And, more importantly, what you do that makes you different from your competitors? You’ll be able to tell pretty quickly if a company thinks of you as a unique client or simply just another lead.
There can be a pretty wild difference in prices among various video production companies. So you want to shop around. Don’t necessarily think higher prices translate to higher quality.
You want to have a clear idea of what the project will cost. This includes an itemized list of various services. Too many companies take advantage of their customer’s lack of technical knowledge, so they charge more than is realistic. These kinds of issues can be avoided by choosing a company who is transparent with their pricing and honest in their overall interactions.
This is a hard one to determine. You don’t want your videos to look the same as everyone else’s. But at the same time you don’t want to take unnecessary risks. Before you hire a production company, you need a clear idea of how much out-of-the-box thinking you want.
With great creative risks comes the potential for great rewards. This is fine for some companies. Other companies, however, simply want reliable, professional, more “corporate” type of videos. While it’s important to listen to your production company’s advice, you also shouldn’t feel forced into accepting videos with a tone you don’t want.
When shopping around for a video production company you want to ask a lot of questions, build rapport and don’t make any big commitments until you’re ready. The right video production company can make a huge difference for your marketing needs.