73 million people in the U.S alone watch videos daily on different platforms. So, if you thought video marketing wasn’t in full bloom, think again. I would even agree that is still in its infancy and set to grow even bigger.
Marketers around the world are finding it increasingly valuable to have videos in their marketing campaigns. It is paying off because internet users and your potential customers love online video.
Not just this, there are tons of statistics on the internet to show that those people who are terming video production to be the next big thing are actually right on the spot!
So, if you are rightly convinced, I’d like to inspire you with some of the most creative video marketing campaigns around the globe (my picks).
1) A Boy and His Atom: The World’s Smallest Movie
Did you ever think that atoms could be used to make an actual animation? I too didn’t until I saw the 2013 video of IBM. Yes, it is a bit of an old video, but hey, it delivers the impact I am trying to convey to you.
What’s good about it?
The first and foremost thing is the concept. The way the movie has been created is phenomenal. It clearly depicts what IBM wants to tell us. Right from the start when the researchers at IBM start to move the first carbon monoxide atom, we start to get an idea that it is about something tiny and indeed it is. In this ad, IBM tells us how efficient it is to store your huge amounts of data. If it can do that to CO atoms, it can store your data too!
This video is the best example of targeted marketing that runs along the lines of affluent creativity. Also, its amalgam with storytelling is also proving good (I mean I believe in IBM now).
2) DollarShaveClub.com – Our blades Are F**ing Great
The next video I like you to take some inspiration from is Michael Dubin the star of this video. You ask who he is? Well, he’s the owner of the DollarShaveClub.com. I know, I know. Like me, you also scoffed at the notion of working in your own films. But, as Amanda Zantal-Wiener says, it works.
What can you learn from it?
The first thing is what I started with – giving time to your brand. But more than that, the video has been filmed in just one shot. The guy moves around telling you exactly about why you should buy his razors. All the comparison with other brands in terms of price, value, and ease of approach is put in a delightful way. There’s no unnecessary jargon, just pure marketing.
This type of marketing content always does well among customers. And that is why this video has received a whopping 25 million views.
3) Girls Don’t Poop – PooPourii.com
If there was any video that would kill me because of laughter, it’s PooPourii’s Girls Don’t Poop. It says right in the description that the product has a very light persona.
What’s in it for you?
As you can see, the video has been created to target the customers with the subtlest yet effective of all the weapons: humor. Although storytelling is important in every marketing campaign; however, in the ones where you’d have to be funny, it becomes crucial. The video contains a stench of animation also. So, while the actor says everything about the product, you can actually see that happening in the animation.
This is one of the best examples where the product description has reached a new height. In only about 2 minutes, the viewers are told what the product is for, how is it going to solve your problem, and that you can trust it since it has been received well around the globe. That’s one hell of ingenious marketing.
4) Chatbooks: Stop Wasting Hours Making Photo Books: This One Takes 1 Minute
WO! That sure was a long title but it’s worth it. The ad of Chatbooks is yet again another example of good humor combined with product descriptions through real footage and animation.
Why is it good?
Grabbing 16 million views is sure a feat everyone looks after. However, it is achieved by only great efforts like the ones done by the team of Chatbooks. What separates this one from the PooPourri is that it has an element of surprise. At the start of the video, you wouldn’t expect anything remotely related to the frustrations of motherhood, but only after a few seconds, the curtains are lifted off the main deal.
There’s enough humor in this video and the events that have been explained are engaging enough to keep on watching the three-and-a-half-minute video. For any other mundane ad, a video of this length would have resulted in a disadvantage of receiving bad perception. But not for Chatbooks, thanks to their professional video production.
5) Two Bellmen | Official Movie
Well, unlike all the other explained above, this one is a lengthy one. It is about 17 minutes long and is one of the official short films of the JW Marriot created by Marriott Content Studio.
What’s in it for you?
You’d have to applaud the way cinematography has been used to capture the luring attention of the entertainment-hungry people out there. In it, there’s drama, action, romance, and what not! Thus, making it a feast for the eyes.
However, as you and I know it, it hadn’t been created for that purpose only. It is the perfect example of branded content – the one where you produce quality content but at the same time market your brand in it. What happens in such cases is that the customers get to know about your brand by sticking to the story that has been shot in the film. In both cases, it is a win-win situation for the brand.
If you think investing in a heavy project like this one is just a waste of fortune, then you should see how the hotel has managed to get 5 million views. Not only the video’s been shared thousands of times, but it has received applause, not to mention the trust between the customer and the brand.
So, these were the 5 feats in video production or business videos for marketing purposes. As you can see from the examples, marketers have put together some of the most fruitful elements that capture the attention of the audiences through video. These elements are:
· Humor: to increase engagement
· Concept: to inspire awes
· Storytelling: to make the marketing campaign relevant
· Fun product descriptions: to educate people about your product
· Concern: to tell your customers that your product is as important for you as it is to them
You should learn and incorporate these elements into your video marketing campaign in Philadelphia or anywhere else. If you need help with making amazing projects like these, feel free to contact Chocolate Bar Studios.